I suspect that many times it is fake, and thus not healthy. That is, these two people barely know each other; they’ve been out on a few dates and now their engaged to be married, and the world – or at least they think so – expects them to be head-over-heels in love with each other. Not that they don’t think of each other a lot, and dream of a future together; and yes, sometimes you will find couples who have gone through the standard shidduch process who do feel that way toward each other even at this stage. But it isn’t this way with everyone. On Facebook, everything you post is there for everyone to see. Once you post one lovey-dovey or supportive post there’s pressure to post another. With texts it might not be as pronounced, but the pressure is there too. So yeah, for the first few times it’s fun and cute, but once it becomes like you have to do it because otherwise it will be awkward that you didn’t, then the relationship faces a challenge. Because people who feel pressure don’t generally react with love and support to the cause of that pressure. And often the person trying hardest to send all those supportive texts and FB wall comments is getting more and more frustrated inside, even if it’s not conscious. It makes problems. The thing is, I can’t really say not to, because if it’s expected, it’s expected. All I’m saying, I guess, is that if it isn’t expected, do not go out of your way to make a loving gesture that doesn’t feel real to you, if it is one that creates such a situation in which it is expected to be repeated, because chances are it will cause more harm than good.
End ramble.