Far east,
Let me try to explain it to you… You see shadchanim like to set up girls from rich families because they are easier to sell and there is more certainty of getting paid. Sometimes I see an older girl who’s been working and saving but because her family is poor she still doesn’t get enough attention. But if she joins NASI then to shadchanim she looks just like a rich girl so they are willing to work with her. Even if the girl has to borrow or collect for it its worth it because this will make her seem rich and then she’ll get lots of offers.
By the way, if anyone is looking for a job… Great salesperson can make 10k in commissions per successful match.