the seasonal argument is nonsense. Most businesses are seasonal of some sort
Ever hear of the term “Black Friday” (The day after Thanksgiving) , it has nothing to do with Thankgiving, December 25 or anything. Its referring to the accounting priciciples of Red (Meaning Losing Money) and Black (Making money)
Black friday is the first day retail busineses make money during the year.
Matza is expensive because people will pay for it, if people refused to pay the prices and say bought cheaper Machine Matza, the price would come down