shlishi: It’s about brand recognition. When you’re in a store and you don’t know which brand to buy, your brain remembers the names you’ve heard before, and you lean towards buying those brands.
Let’s say you tried a brand of ketchup. Let’s call it ABC Ketchup. You used it, and found that it tasted horrible. You decide not to buy it again, because you find it disgusting. If you hear a radio ad saying “ABC Ketchup is the best!”, will that make you want to try it again? Probably not. Now, if you heard an ad saying, “Heinz Ketchup is the best!”, you might try it, because you’re looking for a new brand to try.
In PuhLease’s case, she (he?) already tried Judaism, and for some reason found it lacking. Telling her “It’s the best!” is not going to change her opinion.
In my ketchup example, how would ABC Ketchup get the customer back? Maybe by giving a small free sample to the customer, saying, “Your bottle must have been bad. Here, try this sample, and you’ll see that our Ketchup really is delicious!”
We need to show OTD people that Judaism is delicious. Not just through words, but through actions, so they can actually “taste” it for themselves, to see that their first impression was wrong.
Unfortunately, much of the content here in the CR will only deliver the message that their initial thoughts were correct.