The whole point the Baal Shem Tov was making was to make a change to make yiddishkeit more accessible to the am ha’aretz.
Just like the whole point of Zionism is to make Eretz Yisroel more accessible to the am ha’aretz and the Talmud Chochom and every Jew in between, and increase observance of the wonderful Mitzwah of Yishuv Ho’Oretz.