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@DY if its not most than the article makes no sense. if i told you that shopping online is not worth it because some people overconsume that would sound silly. the author is trying to confuse people by using the word many – which could in fact be a minority to convince people that shopping online does not save money for most people. also if shopping in a store also causes overconsumption (in its own way) than online still provides a bigger savings since the prices are less. even if most dont save that doesnt mean that some don’t save – and the author is disputing the “some who claim they do save.” Again nothing about that piece logically follows except for the end of it which is that it might not be worth the risk. By seeking alternate legitimization in such a fashion the author is actually undermining his point.