No problem. It’s not like I have any ginormous homework assignments or tests due tomorrow that I didn’t start yet… 🙂
You’re right that apologizing means different things to different people. Imagine, for a minute, you’re paying a shiva call and you say, “I’m so sorry for your loss.” Are you saying that because you killed the niftar? (I sure hope not…) Rather, you’re saying that out of sympathy and compassion for their problem.
As of the last article I read, YOF doesn’t seem to have validated or acknowledged the frustration of the passengers on the flight. You can call that PR- in many cases, good PR is just good sense and menschlichkeit.
When I say chillul Hashem, I mean ENTIRELY that Judaism is, as you say, cast in a negative light. Whose fault it is is immaterial. It may be YOF’s fault, it may be Southwest’s, it may be a combo- it really doesn’t matter, as long as it’s painting us all in a bad light.