Jewish feminist: that’s what the corporations claim in court, otherwise they have no case. However, when you look closely at most of these stories, you’ll realize that the names are too dissimilar to confuse even the average Joe. Look at King of The Sea vs. Chicken of the Sea. If someone can’t read this basic a label and differentiate between the two they’re probably buying tuna based on the photos on the can only… IMHO it’s simply an egomanical possessiveness of their name or part thereof by the larger company.
What I’m saying is we need to respect G-d enough to take his name seriously and not allow “spoofs” even if there’s nothing technically wrong.