JewishFeminist: Of course with corporations it all boils down to money. A lawsuit that will reach the media is good publicity for them, so from their standpoint it’s probably money well spent. And they may worry about “a slippery slope” so even when the “copycat” names are not confusing, they’re sending a message to everyone “don’t mess with our brand!”
Which is precisely what I’m saying should apply to, Lehavdil, HKB”H. We as His people should be protective and say “Don’t mess with our G-d’s Name!” It doesn’t matter if it’s “legal” or not.