RebDoniel, well I think it’s interesting that in the Pew study, the MO were the most likely of all to say living an ethical life was important for their Judaism.
You’re right it’s a big challenge — and I think what makes it really hard is the issue of emunah. People think, Oh, I don’t really believe G-d wants us to do all these little details, so why should I be anything more than Reform? People need either to come to believe that adherence to traditional halacha is actually required, or to at least believe that it’s better to affiliate orthodox regardless of their beliefs.