BINGO! Supermarket In Boro Park Now Selling Shtreimels For $499; Are Sheitels And School Tuition Next? [EXCLUSIVE INTERVIEW – VIDEO]



Some folks love Bingo, and some hate it.

Those who love it enjoy paying super low prices on their groceries, while those who hate it appear to be many local store-owners who have been severely impacted.

The massive 70,000 square foot store, located at 60th Street and 13th Avenue since November 2016, is huge and spacious, and targets the price conscious and the bulk buyers, especially the many large families in the area and beyond.

But soon after opening, Bingo began expanding into fields other then groceries. They sold Lulavim and Esrogim, they had a live Chicken center for Kapparos, they sold menorah accessories for Chanukah, and now – they are selling SHTREILMELS!

Not only have they branched into all these new fields, but when doing them, they have undercut any business that had been selling those items, effectively transforming the industries.

It appears that the Shtreimel operation is no different – as the price for a Shtreimel is $499. A cheap (“Raigen Shtreimel / Rain Shtreimel) costs around $1400, and a decent Shtreimel can cost anywhere from $2,500 to a whopping $5,500.

YWN spoke with the store manager, who identified himself as “Menachem Leibowitz”, about the latest developments and some other rumors swirling around about Bingo.

YWN: Why did Bingo go into other fields such as kapparos and now Shtreimels?

BINGO: Every field is our field.

YWN: How is the quality of the Bingo Streimels?

BINGO: High quality.

YWN: Where were they manufactured?

BINGO: In the United States.

YWN: So how can you sell them so cheap if it’s high quality?

BINGO: That is the secret of Bingo.

YWN: What’s next for Bingo? Plans to sell hats? Suits and ties? Fixing cars?

BINGO: That is the surprise of Bingo.

YWN: There have been rumors for months that Bingo was planning on opening stores in Lakewood and Monsey as well. Any truth to that rumor?

BINGO: Lakewood yes. Monsey no. We don’t have an opening date yet for Lakewood, but it will happen very soon.

Aryeh Baum and Avraham Moshe Margulies, owners of the successful “Osher Ad” chain in Israel, are the owners of Bingo. The popular Israeli supermarket chain is hoping to replicate its successful business model in America.

A video attached below shows dozens of people in the store on Monday trying on Shtreimels and customers walking out holding boxes with the ones they purchased.

Immediately after word spread on social media that the store began selling Shtreimels, funny jokes and memes began circulating. Some of them are posted below.

(Yossi Taub – YWN)


  1. I’m assuming these are “high quality” faux fur, not that the other sellers are ripping off customers. You can get synthetic sheitels for a fraction of the price of human hair as well.

  2. How much you wanna BET that they are made out of the Avoda Zara Indian hair and 1000% asur to wear? Like the Shaitel scandal.

    Wait and see.

  3. Year RIGHT.

    Made in the United States?

    What a L-I-A-R.

    No need for Bingo to fake news this like that. Just say where they were made: CHINA.

  4. All you guys can make fun all you want. Keep making choizik. I hope you’re happy with yourself.
    Unfortunately there are many Frum Yidden who have large mishpachos who struggle daily to make ends meet. A store like Bingo and Moishes serve a purpose. It is a tremendous help. We shop at these stores and others like it. No one is forcing you to shop there. Just stay at Pomegranate with the rich and famous, before you fly off to your new exotic Pesach vacation extravaganza. Instead of criticizing fellow Yidden, why don’t you increase your giving of Maos Chittim?

  5. Halevai you’re right about the sheitlach and the wedding hall. There are many of us who actually work for a living with no help from Uncle Sam or B”H Tzedokos and have to pay for these things ourselves. We truly appreciate being able to buy something decent without going broke. Just btw If you look you can get human hair sheitlach even cheaper than that. Some of us can’t afford to be picky about having only the best.
    Thank you bingo

  6. i was at the store earlier and i was shocked to see how really they all got grabbed off the shelf.
    I am not a myven on shtreimlech but they looked great on the people i saw trying them on.
    Kol Hakuvod for people who have the sense of grabbing a bargain when its there to get.
    Maybe next will have clothing and shoes for passover

  7. Its about time we arent getting ripped off by smaller stores! Of course smaller retailers will be upset yhey cant ripp anyone off anymore!

  8. No reason to be nostalgic about the demise of the “small heimeshe stores”.. As others hve noted, the Costco/Amazon effect has fundamentally changed the retail sector forever and these old dinosaurs which offered a limited selection at high prices will not be missed. Yes, ther will always be a niche market for smaller stores which offer specialized service or high quality items not available in the megastores like Bingo or online, but they will be the exception. In most cases, the children of those who owned these smaller stores don’t want to carry on the family business and many are getting collge degrees and looking for a real profession. Just think about all the empty retail stores that will now become available to open new Shtieblach.

  9. לא תעמוד על דם ריעך





  10. @fenster613 no one ripped u off! JUST LIKE U R TRYING TO MAKE $ SO R THEY. THEY HAVE TO FEED THEIR KIDS TOO!!!


  11. Holala. I never said they should close down there stores just lower the prices. Theres no reason certain items need to be marked the way they are. Competition is good For the buyers. I stand by what i said theres no reason to get ripped off. Some people need to eat chalav stam cause they cant afford it. BH! Theres a way for people to afford everything including meat.

  12. First comment ever. I recently got a wig in Lakewood for $575 (including cut). It’s just as nice as any of my other wigs for $1500+.
    I agree we need the option to get cheaper judaica, because not all of us need and can afford, the nicest brand. (And the manufacturers make a killing).

  13. @holala controlling the market and overpricing by that much is not called making an honest buck. And definitely cannot blame the ones that undercut them.

  14. Maybe other shtreimels are OVERPRICED? Maybe they should try selling hats, sheitels etc. How about silver leichter, bechers etc.

  15. What can I say? I am not impressed. They already wiped out the Parnassah of many Frum Yidden in Eretz Yisroel and they’re still not happy. Gotta come to the USA and wipe out more businesses. They have to make many millions more for themselves.

  16. If they are able to sell for five hundred what others sell for fourteen hundred, that’s too much a markup to justify. Bring on the competition!

  17. “…Its all bashert from himmel what a person should earn…”

    Agreed. The Wall Street Journal just reported that Jeff Bezos (Amazon CEO) “earned” (direct and indirect compensation and stock value increase) a modest $17.3 billion in 2017 by doing a Bingo on just about every retail sector. Even the most heimeshe yid can save hundreds/thousands of dollars a year by purchasing their needs for everything from seforim to toilet paper on Amazon. If the Ebeshter didin’t want us to same money and time by shopping online (and using that time for limud torah etc.) he wouldn’t have allowed Bezos to create Amazon Prime. The so-called small “heimeshe” markets are NOT entitled to a parnassah….they will survive if they offer superior service, and quality merchandise at a reasonable price along with innovative marketing shtiks (e.g. Thursday night chulent tastings). If not, they don’t deserve to exist in the modern retail world.

  18. If other stores want to complain about places like Bingo they should publish the markup on their products to show it’s reasonable. For years the markup on KLP food has been crazy, and the stores can’t hide that it’s crazy because customers can compare prices for KLP versus non-KLP food. Rabbonim told them to stop again and again and they don’t. Then they wonder why customers don’t trust them when a store like Bingo opens and all of a sudden they’re complaining they have to make a parnassah. Of course they have to make a parnassah, but are they making a parnassah or are they getting rich charging other Yidden hugely inflated prices?

  19. Firstly, “streimelACH”.
    Secondly, nasty nasty nasty quality…I’d rather wear my daughter’s pet duck to the Tisch.
    Thirdly, “When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

    We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn that mankind are more disposed to suffer, while evils are sufferable than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. — Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.

    He has refused his Assent to Laws, the most wholesome and necessary for the public good.

    He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.

    He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.

    He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their Public Records, for the sole purpose of fatiguing them into compliance with his measures.

    He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.

    He has refused for a long time, after such dissolutions, to cause others to be elected, whereby the Legislative Powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.

    He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.

    He has obstructed the Administration of Justice by refusing his Assent to Laws for establishing Judiciary Powers.

    He has made Judges dependent on his Will alone for the tenure of their offices, and the amount and payment of their salaries.

    He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

    He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.

    He has affected to render the Military independent of and superior to the Civil Power.

    He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:

    For quartering large bodies of armed troops among us:

    For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

    For cutting off our Trade with all parts of the world:

    For imposing Taxes on us without our Consent:

    For depriving us in many cases, of the benefit of Trial by Jury:

    For transporting us beyond Seas to be tried for pretended offences:

    For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies

    For taking away our Charters, abolishing our most valuable Laws and altering fundamentally the Forms of our Governments:

    For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.

    He has abdicated Government here, by declaring us out of his Protection and waging War against us.

    He has plundered our seas, ravaged our coasts, burnt our towns, and destroyed the lives of our people.

    He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.

    He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.

    He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.

    In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince, whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.

    Nor have We been wanting in attentions to our British brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.

    We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. — And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.

    New Hampshire:
    Josiah Bartlett, William Whipple, Matthew Thornton

    John Hancock, Samuel Adams, John Adams, Robert Treat Paine, Elbridge Gerry

    Rhode Island:
    Stephen Hopkins, William Ellery

    Roger Sherman, Samuel Huntington, William Williams, Oliver Wolcott

    New York:
    William Floyd, Philip Livingston, Francis Lewis, Lewis Morris

    New Jersey:
    Richard Stockton, John Witherspoon, Francis Hopkinson, John Hart, Abraham Clark

    Robert Morris, Benjamin Rush, Benjamin Franklin, John Morton, George Clymer, James Smith, George Taylor, James Wilson, George Ross

    Caesar Rodney, George Read, Thomas McKean

    Samuel Chase, William Paca, Thomas Stone, Charles Carroll of Carrollton

    George Wythe, Richard Henry Lee, Thomas Jefferson, Benjamin Harrison, Thomas Nelson, Jr., Francis Lightfoot Lee, Carter Braxton

    North Carolina:
    William Hooper, Joseph Hewes, John Penn

    South Carolina:
    Edward Rutledge, Thomas Heyward, Jr., Thomas Lynch, Jr., Arthur Middleton

    Button Gwinnett, Lyman Hall, George Walton”

    –Declaration of Independence

    (It helps to read something intelligent every once in awhile)

  20. @fenster613 not one grocery store is trying to rip u off. They r looking to make a loving. JUST LIKE US.

    Bingo wants to fool u and say that every grocery store can be his price.

  21. Again, the food business is not ripping us off.

    The only ones u can say r: the wigs streimels hats.


  22. Holala
    March 5, 2018 10:45 pm at 10:45 pm
    לא תעמוד על דם ריעך


    They’re coming after you , u better go hide in mamas basement. Just br careful not to trip over daddys 3000 dollar shreimel box.