Over the past several months shoppers at Breadberry, a new trendy Brooklyn supermarket, have observed a professional team of photographers with specialized equipment, taking pictures of the store’s popular takeout department, and other grocery products. With the help of the award winning Brooklyn technology start up My Cloud Grocer, the supermarket was preparing for the launch of the Breadberry Online Shop.
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“Customer service is our number one priority” says Mr. Gluck, Supermarket’s Owner. “Whether it is improving our gourmet takeout menu or finding ways to offer great weekly specials and everyday low prices, we are constantly thinking of avenues to better serve our customers.”
Since its launch in June, Breadberry.com is quickly gaining popularity among residents of Boro Park, Bensonhurst, and Flatbush. “I love the lightning speed of the online site and the quick re- order option” says Mrs. Lipschitz of Flatbush.
While some customers like the options to shop groceries by brand and sort the products by price, others enjoy the fast and intuitive search option and the “Specials” section where they can see all the store’s specials, even the ones that didn’t make into the store’s weekly flyer due to the limit of space on the paper.
“It makes my life so much easier, when I come home and my groceries are there waiting for me. I did all my weekly grocery shopping on my phone while waiting for my daughter’s s school bus” says Mrs. Weisz of Boro Park “And when I open the boxes I see that the products are of exceptional quality.”
“Our personal shoppers are instructed to choose the best quality products for all online orders, as if they are shopping for themselves.” says Chaim G., Breadberry’s manager. “It took months of hard work to set up our online shop, but when I see happy customers, I understand that it was well worth it”.
“We are excited to be able to help service oriented, professionally managed, supermarkets such as Breadberry to expand online and offer their customers a fresh and convenient way to shop” says Dan Dashevsky, Chief Operating Officer at My Cloud Grocer. “One of our biggest challenges was to show the online shopper Breadberry’s mouthwatering prepared food items. More and more shoppers these days choose to buy groceries online, and we strive to create for them the shopping experience that is similar to their favorite brick and mortar store.”
Until recently supermarkets weren’t even thinking about offering online shopping option to their customers. The technology was not ready and customers were skeptical. Now, even Brooklyn residents, who are not next to a computer, are conveniently shopping on their smartphones on the fast and mobile friendly Breadberry.com, and with few clicks their groceries are delivered to their doorsteps, saving time for what really matters.