People who call something geneiva (or accuse them of violating dina d’malchusa) without the credentials to pasken and without consulting someone who does have the credentials are pulling halacha out of their bellies, whether they turn out to be right or wrong. And if in fact they turn out to be wrong, well, there are serious issue of motzei shem rah they are opening themselves up to.
Halacha is not a function of someone’s intuition and if the someone has a known bias it is even less a function of his intuition.
Example: bor birshus harabim is not liable for damage to keilim. Intuitive? No. Halacha? Yes. Another example: there are respected poskim who hold that copying a music CD isn’t geneiva. Intuitive? No. Halacha (according to those poskim)? Yes.
As observant Jews we are supposed to be following the shulchan aruch in the manner that our poskim instruct us, not our guts.