After all this arguing… please note the 1 million they get is
AS A DONATION so people donate more. in other words the money that people donate really gets to them and most of the prizes, graphics, marketing etc is all donated! otherwise, they will be keeping all the money that goes into and its a lot to the org.
Unfortunately, as a weak generation and tzadakah needs to look appealing otherwise (most) people avoid tzedaka.
no one feels they have money to spare.