While he has alienated a great many people since announcing he was running, he shouldn’t be totally ignored since:
1. He is the only one appealing to the “red meat” (secular right) Republicans (even though he has alienated the Tea Party and the Religious Right and the Country Clubbers)
2. He is in many ways more of a media celebrity who personna is a tough bully, but as a good actor, he may adjust to a new role, in this case, acting like a politiican. For example, without contradicting himself, he could come out for liberal immigration of law abiding Hispanics as long as they stay out of jail and don’t become a public charge. It depends who writes his lines. Good actors are very adaptable, and he is the only candidate with professional acting experience.