Driving a Hummer is immodest for any Jew (or any person really) because it serves NO purpose other than to call attention to yourself. Its only purpose is to show off. Modesty is the opposite of that. Same with any status symbol/object whose only purpose is to draw attention to oneself. Same with any item of clothes that call attention to a woman, man, or any body part or parts of said woman or man. When the “frum” Jewish people begin to look at modesty in this wider perspective, not just as the lack of revealing clothing, then problems such as the Kiddush problem identified here will be solved.
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