Pesachim 109 and elsewhere: Men and women rejoice over different things–Men have simcha with meat and wine, while women rejoice over clothing (colored clothing for women in Bavel).
Similarly, Rambam rules that one should give women jewelry and clothes for Yom Tov, since this is what gives them simcha.
There seems to be something in human nature which makes women, more than men, like beautiful clothing and other nice-looking objects (flowers, decorations in the house).