I didn’t say that they only deal with people who don’t keep anything at all.
I did say that they don’t try to push people away from frumkeit. They don’t do active recruiting. They are there as a resource for those who have already begun to reject the lifestyles they grew up with– in part or all. They use words like “questioning,” “journey,” and “transition” because you can’t throw off everything overnight. But again, the organization is there to support them, no matter which direction they choose to go. They don’t proselytize.