DY
I dont know who broke this story, I never heard of this website before this broke.
I also sell wholesale to other websites so I speak to buyers and we discuss returns, They tell me how important it is to avoid getting returns because they cost money. Good companies track returns, If they see one product gets too many returns they wont sell the item, If they see too many returns from oddball communities its a problem (Frankly Ive rarely seen Monsey or lakewood in my sales)
I still say rather than bash the sellers, Maybe we need to look at ourselves and see what are we doing wrong, It is Elul, sometimes places to seek tshuva are hard to find and others stare us right in the face