DY is correct
Project Makom was founded by a frum woman who runs a kiruv organization who was making Slick videos explaining orhtodox judasism to many in a way more palatable to the non-frum
Many people would comment on her videos and give their “criticism” however most of the criticism was just trolling, but one woman was a former chassidic woman who said, she left being chassidic because she couldnt take that lifesyle and tried to become a modern orthodox . However she could not integrate into the more modern community as they were not so nice to her and she totally left. The woman who runs Project Makom then heard about some similar stories and got some seed money to help those from chassidic backroounds who wanted to be frum, but just couldnt live the life as a chassid.