The real tragedy of the whole Kupat Hair campaigns is that the people running the campaign clearly feel that Mitzvas Tzedokah / the worthiness of their organisation, is not enough of a draw to make people donate to them, that they have to resort to these manipulative, shallow promises/’shticks’ instead.
AFAI concerned, they have a lot to answer for how they have globally twisted the performance of Tzedokah in our generation into as Shelo Lishmoh as possible.