If they would run a campaign asking people to keep the taryag segulos, there would be many more shomrei mitzvos. A part of me says that this is really all part and parcel of reaching out to the “me generation”. No longer do people give to worthy causes, now they put money into a chineese auction in the hopes of winning a prize, the flashier the prizes the better the organization does. They are just tapping into the whats in it for me mentality, instead of dangling a new dining room set or trip to e’y in front of potential donors, they dangle a segula.
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