Reply To: Waiting on Supermarket Checkout Line

Even if the customer is ultimately determined to be in error, it needs to be clarified to him by the store. And even assuming the customer accepts the explanation and moves on at that point, it still took a lot of time to obtain that clarification. And it is reasonable for the customer to expect that if he believed the advertised price was $X while the scanned price was $Y, for him to be explained to by the store that he is mistaken or for the store to fix their error — if that’s what it is.

And then there is the myriad of other reasons (like WIC purchases as mbachur mentioned) why it could be taking so long through absolutely no fault of the customer.