No, Matan Torah does. Before then there was no Am Yisroel and Avos kept the mitzvos from intuition, not because they were commanded. And Rochel/Leah and Rivka, who did the face covering, were raised and educated by Lavan/Besuel who definitely did not define Judaism. It seems that it was the custom in Charan; that’s how Lavan intended to trick Yaakov when he agreed to give him Rochel.
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