Even within organizations, its not a settled question. For example, from personal experience, NCSY had a debate and open forum at a staff conference six-seven years ago, with one side making the case for focusing on a few who will make a complete and quick change in their life to frumkeit, vs reaching exponentially more people and giving them the tools to make appropriate Jewish choices in ther lives, and guiding and moving them towards frumkeit if they are inclined to do so. Both sides were represented by some of the leading kiruv rabbis in the OU/NCSY orbit, and both made a good case for their side.
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