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Joseph’s Primer for the Kiruv Professional:
1. Whenever you meet a non-observant Jew, make sure to tell him the magnitude of his aveiros.
2. Remind him that had he lived 150 years ago, he would have been subject to stoning, lashes, etc.
3. Before all else, teach him Yiddish so that he can communicate with his fellow Yidden across the globe. The feeling of connection to all other Yiddish speakers will surely be the key in making him frum.
4. If he has kids, remind him that liberal use of the stick will ensure that his kids follow the right path.
5. If for some reason, the above does not lead to success, consult the CR to figure out why.
5. If all the above fails to make him frum, then just ram him through with a spear.