@Joseph,
“that truth is scaring non-Lubavitchers from Lubavitch?”
No that is not what I mean. I don’t know how much clearer I can be here, as I’ve said many times, I don’t believe it to be the truth, and to the contrary, it puts people off. And even someone who does consider it the truth should still recognize that there’s a time and a place for everything.
All those bashing Moshiach Chat for not using the title Rav:
He should have called them Rav and it’s disrespectful not to. However it’s not about them, it’s a general attitude that some people have, you will find Lubavitchers calling some of our great Rabbinim by their first names. For example Yoel for R Yoel Kahan, Meilach for R Elimelech Zwiebel A”H and so on and forth.