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Mordechai and Esther wanted to increase happiness and achdus among people thru mishloach manos.
The decoration, theme, etc is meant to do that. Personally, I can’t afford to send a respectable food package to 20-30 people- pastries, fruits, drinks, nice bags cost money too, even if not fancy. So I limit myself to 2-3 items, usually in some sort of easy to make home-made package. I want people to be happy with it though, so to keep it from being skimpy, I make some sort of theme that pulls it altogether. It brings a smile to people’s faces, lets me exercise my creative genes, and keeps costs down all at the same time. I think it’s actually simpler than what my Bubby used to send- 6 or so different types of homemade cake and an orange on a white paper plate wrapped in plastic, accompanied by a bottle of wine to about 50 of my Zeidy’s closest friends.