“Rebbitzen”: “Lit – “Difference between Lubavitch and others? PR (Public Relations), publicity is one of the ikarim (fundamentals) of Lubavitch.”
Let me mirror back your words after I just pulled out of my mailbox a 12-page glossy colorful magazine with photoshopped pics of Gedolim and a Dial a Segulah 800 number:
Difference between Litvish and Yeshivish?
PR (Public Relations), publicity is one of the ikarim (fundamentals) of Litvish…Vaad HaTzedakas, Vadd HaAniyim, get a brocha, segul, will daven for you for anything and everything you want…dial 1-800-Give-Gelt..”
Cute response.
But inadequate and off the mark.
The booklets you refer to are the product of out of control fundraisers, and have been condemned by Litvishe gedolim. So they don’t represent the Litvishe community as a whole.
On the other hand,the Lubavitch PR machine was established and encouraged by your late Rebbe himself.
You are also conflating fundraising with PR in general.
The Chazon Ish, Steipler, etc., z”l didn’t hire a PR guy way back in the 1950’s as the late Rebbe hired Yudel then.
Obviously a great difference.