More historical notes:
At the time there was no Torah magazine publications geared for youth in English, so Merkos Linyonei Chinuch (Previous Rebbe with past Rebbe) created a monthly magazine, “Talks and Tales”.
Years later Torah Umesorah was established and it published Olomeinu.
Although Olomeinu was “competition” to Talks & Tales, when the Olomeinu publication got into financial difficulty, the past Rebbe donated great sums of money to keep it afloat.
In return, when years later he spoke against using a mouse as a messenger for Jewish content (“Mendel the Mouse), Olomeinu cancelled this most popular character.
Those were the days…mutual cooperation, achdus for a common goal of kiruv… when the battle field was the Treifa Medina of America, of those years long ago.