To those that think and say what chabad is or not.
Call it what you want you want but Chabad is not a kiruv organization, nor did it ever call it’s a kiruv organization, (the name came from litvaks) it’s a “reviling Hashem” organization. (We don’t call it that either, but that’s our goal).
Chabads shita which goes back to the Bal Shem Tov, is to reveal the eibershter in this world. It starts from yourself learning Torah doing mitzvos and learning pnimius hatorah. Then it goes to spreading it to others, to help people that are not shoimer Torah and mitzvos to start performing them, and those that don’t learn pnimius hatorah to start learning it.
In all generations this shita express it self in different ways, from that Bal Shem Tov which went around town to kids to tell them to say Baruch Hashem etc. To the last Rebbe sending shluchim to all the little derfuls around the world to mechazik yeddishkiet.
Our final end goal is what it states when moshiach comes כי מלאה הארץ דעה את יהוה כמים לים מכסים
Just an example: the resent shooting in Poway CA which that Chabad Rabbi got shoot, we he did afterwards was just credible, it took his tragedy and flipped it around and made a huge kidush Hashem, made it a way to spread the eibershter to all the TV shows that all the schools should focus on Hashem. That’s a way of reviling Hashem.
It doesn’t cost to hate people, but it cost to love and spread light the this dark word.
If everyone just thinks a sec before they say something and check if what I’m your saying comes from a good place of your heart the world will be a much better place