information now is accumulated, used, and sold. I am getting calls from some Jewish place saying whether I want to match what I paid last year. So, places you give to may expose you to additional fundraising. A friend of mine once gave generously to a visitor. Next week, someone else knocked on the door and was offended by the offered amount.
Same way works for recent ransomware attacks – companies that pay out are immediately attacked again as they become known as good targets.
This may be a new interpretation of the goodness of giving in secret – you do not get on the list.