Sam, not all of them consider him a god. The Unitarians, for example, think that he was at most a prophet. Some consider him to have been merely a moral exemplar. Most today, other than the clergy, do not really think about these things. They simply are following family traditions. Some only go to church for social or business reasons. In any case, you also have to check out Jews (and those who claim to be Jews). They may be using it for non-tzedaka purposes. BTW, a certain tzedaka sent out an appeal with a photoshopped picture of Rav Kanievsky and an open book. Someone I know looked closely and saw that it was a New Testament.
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