TS, you’re mixing up sefard with sefardi nuschaos – sefard was started exclusively by Ashkenazim, specifically talmidei habaal shem tov. The maggid was, as I’ve heard, the most involved in establishing the nusach. The changes in davening were based on kabalah, often mimicking sefardi nusach. The name sefard comes, i believe, from the fact that the mekubalim the talmidei habesht were learning from were almost all sefardi.
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