I am not a chabadncik and far from it and there is a lot I disagree with Chabad about
I will say the following at this time of year there are a lot of public tree lightights and they look cool. People who arent so frum will want to participate, What chabad has done has made the Menorah lighting cool and people will want to come. Their events are interesting and exciting. How many not yet frum people see the big menorah with the Cherry Picker and the Blow torch along with the exciting event they have with it and will want to participate. They have music and are event not be missed. People want to go. They can draw hundreds and thousands of people to such an event
these events are not aimed at you, they are aimed at a different crowd. Until you can get Hundreds or thousands to attend your candle lighting event, Its best to admire them from a distance