shlucha22,
I don’t see this as any different than buying day-old bread from a bakery or the young guys who wait for sushi to be reduced to half-price before buying. There’s no deception, no dishonesty, no coercion, nor any other improper behavior on the renter’s part. The company wants to rent it out for that two-week period and you want to rent it. Sounds like a win/win to me.
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