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2scents,
“For the reaction (sanction and boycotts) to be effective, they needed to be deployed rapidly.”
I agree with this and everything else you wrote. It was just that the rapidity surprised me, and from my perspective the impetus largely came from social media pressure rather than governmental decree, which is a new phenomenon. Jackk and Always_Ask_Questions would argue that it came from a recoiling from Russia’s brutality towards civilians. I think that became increasingly true, but a lot of the initial coordinated cancelling came about while Russia was still seemingly utilizing surgical strikes and targeting mainly military infrastructure.