Even if there is a site which is not run by lubavitch, has no reliability (everybody can make things up like that), and there are a few here and there mishichist’s or ‘elokust’s’, that proves nothing about Chabad-Lubavitch.
Lubavitch is based on the teachings of the lubavitcher rebbe.
Now, if you watch a video of the rebbe davening, or ask anybody who davened in 770 when the rebbe was alive b’gashmius, i don’t think the rebbe davened in front of a mirror, or when he talked about the aibishter he was talking about himself.
So just because a minority of a minority of lubavitchers have a mishugas, that doesn’t make it sudden;y “the lubavitcher derech”. And if you say that this “elokuste” inyan is “the lubavitcher derech”, then what you will be saying is not emes. i.e. sheker.