It’s also important to recognize how much importance they give it.
Chabadskers go around the parks here shabbos afternoon, gathering the kids to say the 12 pesukim that the rebbe determined contain fundamentals of hashkafa.
The chabadskers have appended yechi to that, as if it’s the 13th pasuk.
There’s a lot to discuss about whether we should Alita kids to accept candy from strangers in general in exchange for doing anything; and there’s some controversy about picking these 12pesukim (actually including gemara and Tanya as well) to be institutionalized.
But I can understand the arguments in favor of both.
But now we’ve got lots of kids in the neighborhood, including many non-chabad saying “yechi” responsively word by wrote, just the same as they’re saying these pesukim!
Yechi is definitely being given the same weight as shema yisrael,”yagati u’matzasi taamin” and the rest!