“It sounds like you are saying that non-meshichist Chabad don’t want to publicly reclaim the title of “Chabad” and are willing to let them represent Chabad, out of fear of machlokes.”
We don’t need to reclaim the title, they never had the title in the first place. They don’t have a right to call themselves the face of the chabad-lubavitch movement, and if anybody wants to be serious and real-they simply are not the face of lubavitch. They can claim all they want, but they aren’t.
It’s not about reclaiming the title, rather we don’t want to get up at, for example , the kinus hashluchim, and ‘denounce’ them.
Any lubavitcher understands that that is not a wise thing to do. Number one, there are some mishichistim who are shluchim, & number two, even the ones who are not shluchim will get a bit more violent and cause even more split and angst inside lubavitch.
This doesn’t have to be, because it shouldn’t be, and lubavitch is one of the only big chassidus’s that aren’t officially split.