Reply To: 2 shabboism initiative this week from Rimanov Rebbe

I asked a question on the Mamer of the Gemora quoting Rebbe Shimon Bar Yuchai אלמלי משמרין ישראל שתי שבתות מיד נגאלין
שבת קי”ט: how is it possible such a thing could even happen? and I am getting here silly answers, they are spending thousands of dollars on this, on a lot of non-frum platforms in the USA and Israel, plus over one million emails majority of non-frum, kiruv is part of most Chassdic Rebbes since the Baal Shem Tov, it’s a beautiful initiative no matter who undertook it, but can such a thing ever happen?
[there are over three thousand Chabad houses and Rebbe”s, so who cares how many Rimanov Rebbe’s and houses there are or will be from Rimanov]