kiruv v. bikur cholim > The point was that different groups have different shticks.
My point is that it is not a shtick but a generational emergency. Gemora talks about chassid shoteh who does not save a drowning lady because he does not want to touch her. I would extend this: the chosid might say – I am on the way to the hospital for bikur cholim or on the way to kollel and learning is keneged kulam.