For unrefined amei haaretz, there is an idea of a rov not stressing kedushah to such people if they are going to be miserly, telling poor people to make do with little…better let them enjoy their gashmius if they’ll give more tzedaka and do it right.
Honestly, for an am haaretz or someone who refuses to learn… it’s such a pity that their life is so ruled by taavos.