Cs, a better comparison would be saying that golda meir runs israel from the grave; saying Netanyahu runs israel or that biden runs rhe US is speaking of the derech hateva state of things, same as saying a father is head of a household…. Hashem is the true source, but it looks like these people are in charge.
But nothing looks as though the Lubavitcher rebbe is in charge of the world, and to think so would be to say that Hashem put him in charge, which is assur al pi halacha.
And if cunin meant something like the above explanation i gave, or what you’re saying, why would the whole world have to know that? Doesn’t cunin and chabad prefer that the whole world know that Hashem exists and runs the world? Isn’t that our job?
Or is your job to spread awareness of the Lubavitcher rebbe and his vision?
Sounds more like the latter.