CS,
So while you admit that most of chabad believes the Rebbe, zt”l, niftar three decades ago, is mashiach and that they declare this by plastering “yechi” over everything from yarmulkes to billboards, it’s not an obsession. Nothing to see here, let’s all just move on?
Sorry, nobody’s buying. It’s a dangerous obsession and significantly detracts from much of the good chabad does.