Sechel – ever hear of reductive arguments? Please reread my post. No feelings involved at all; one affects the community deeply and the other is an individual nisayon of shmiras aynayim much like a billboard poster. No one has a relationship with the cleaning ladies more than “thank you,” or “excuse me can you take care of…”
Cs – i can only imagine what was edited out if you actually wrote that people who are not chasidish “care in general less about yiddishkeit” – if by yiddishkeit you mean cultish messianic hysteria over a deceased rabbi, then you’re right, but that applies to every branch of chasidus besides Lubavitch too.
If you want to see non-chasidish jews caring about yiddishkeit; where was Lubavitch in the city field event, where klal yisroel came together in all of its stripes to acknowledge and accept on themselves to not use unfiltered internet? Where is Lubavitch in the siyum hashas every 7 years, when klal yisroel celebrates its cherished Torah and their completion of the gemara? Where is Lubavitch kollelim, where idealistic young families sacrifice a life of material success to be davuk in Hashem and His Torah day and night, not just as a means of becoming a missionary in Hawaii?
Klal yisroel cares about Torah. They do not, however, care about personality cults.