Sometimes the big label really is the highest quality, and I am not going to necessarily go out of my way to tear off the label.
But I am just as happy wearing whatever is the best quailty of what I need and like even when if it has no label at all.
I certainly have no desire to advertise any specific brand.
In fact if it seems too bold I actually feel I am calling too much attention to myself and might sometimes avoid the big label for that reason, especially if I can find comparable quality in something less showy.