Snapple
If someone wealthy enough to afford it buys it Lishmah for the sake of Chavivus Hamitzva, to beautify the Mitzvas Aseh of Kiddush (Friday night and Mitzvah Drobbanan by day) and to show his wife and children what money is really given to a Jew for, then not only is it not materialism it is a big mitzvah and beautiful Chinuchand he gets a lot of Schar for it.
Now even if he doesn’t buy it 100% Lishma it is still way better than blowing the money on a fancy watch or other mishegas. Its still a mitzvah albeit a smaller one than he could have gotten.
At the end of the day, the Becher stays in the house, he doesn’t buy it to show off to the public.
Mr or Mrs snapple, please stop being jealous of those who have more than you.