Does one fall in love when he is m’kayim “Love thy neighbor as thy self”? Learn the meforshim before commenting on Yaakov’s love for Rachol. Understand R’ Elimelech’s “what love means” with the two drunks, Rav Dessler’s Michtav M’Eliyahu and others.
Read “I Only Want to Get Married Once” by Chana Levitan or “Together We Are One – Making Marriage Work” by Eliezer Medwed to see what infatuation is and, conversely, what love is. They are NOT the same.