When I was in high school our logo was on the collar of our uniform blouse. The uniform sweatshirt for a number of years had the logo on the chest, and this issue was raised (see, you’re not the only one!), and they moved the logo to the bottom corner of the sweatshirt as a result.
It wasn’t a “big deal” — the idea was that why should they not put it in a location that was a little bit more appropriate. I don’t get all the posters getting upset over this. Why would it bother anyone if a school put their logo someplace else, or if someone wants to raise a subtle point with regard to tznius (after all she did say NOT a crisis!).